// Campaigns Live
47
across 12 clients
Eighteen agents across eight divisions take a brief from intake to deployed campaign — strategy, concepts, copy, art, production, and QA — under one shared schema. Every division can refuse, halt, and escalate instead of fabricating output. The pipeline fails loudly and cheaply, never silently and expensively.
Work moves through divisions in order, carrying a status envelope. The moment any stage returns something other than ok, forward flow halts and routes to clarification, escalation, or a human gate. Watch a brief travel the spine — and watch it hold.
Context Gatekeeper validates schema and fails fast on malformed objects. Brief Interpreter reads goals, KPIs and constraints.
Audience, competitor, trend and platform research — all external intel stamped with freshness and expiry. Can abstain if the brief is too thin to ground.
One agent, many modes — big idea, hooks, offers, themes, plus a divergence pass run to prevent optimization stagnation.
Ads, email sequences, landing pages, social, scripts and SEO content from one multi-format agent. Awaiting Gate B.
Creative direction, moodboards, image prompts and type systems. A Visual Consistency Anchor holds characters and brand identity across every asset.
Images, storyboards, motion, sound direction and platform resizing. Every asset records its source and license into provenance for IP audit.
Brand, legal & IP, claims and accessibility checks. A Multi-Modal Critic on a different model family than the generators reviews quality.
Live campaign ships. Real performance flows back: wins to the Pattern Library, estimates quarantined as Hypotheses. Self-improvement proposals stay gated and reversible.
Agents exist only where independent reasoning adds value — everything else is a templated task run by its division. A hook is a prompt, not a headcount.
Any forecast must be grounded in retrieved history or labeled a heuristic estimate with confidence — never dressed up as a metric. A confident-but-fictional number is a defect, not a deliverable.
Three real non-success states. Thin input requests clarification, a guardrail failure stops and attributes, and a deadlock goes to the arbiter — with retries capped so the system never loops.
External intel carries TTLs and goes stale on read. Only real performance reaches the Winning Pattern Library; predictions are quarantined. Every write is versioned and rollback-able.
For legal claims, regulated categories and brand-risk items, human approval is mandatory — and the approver's identity is recorded in episodic memory next to the decision.
All inter-agent communication is structured JSON — never raw text alone. The envelope is the connective tissue that lets any division halt the pipeline.
Downstream divisions read the envelope before they read the payload. If the status is anything but ok, they don't proceed — the supervisor routes to the matching escalation path instead.
The pipeline takes it from here — and tells you the moment it can't.